Research On Marketing Strategy Of Zhengzhou Business Department Of A Securities Company

The securities market as an important part of an important platform for economic resources allocation in China and capital market,starting from the beginning of 90s has gone through nearly 30 years of development,with the continuous development of market economy,the gradual improvement of the policy system,the more perfect,is step by step to mature securities market.In the financial innovation,the trend of reform next,the rise of Internet banking,the formation of the integrative management of financial system,intensify market competition at the same time it brings to the industry a lot of potential opportunities.How to deal with the fierce competition and seize the opportunity to become very important,this paper takes A securities business department of Zhengzhou as an example,through to the Sales Department The market environment,marketing status and problems are analyzed and summarized,so as to formulate marketing strategies that are in line with the development of the business department.In this paper,the background and significance of the writing of the paper,and the author in the process of reference to a large number of relevant literature summarized.To lay the foundation for the marketing strategy of sales department.Through the marketing theory and the characteristics of securities marketing to comb and summarize,Secondly,through the analysis of the internal marketing situation of Zhengzhou Business Department of A Securities Company,this paper points out the problems of the business department under the current situation of fierce market competition.The reasons for these problems are pointed out.Using pest,five-force model and SWOT analysis tools,the external environment of sales department is analyzed.While planning the development direction of the business department,it also provides the support for the establishment of the marketing strategy of the business department.Then through the above article analysis,combined with the actual situation of the business department,based on the STP theory,the business department is subdivided into the market segment and the target market is selected.On the basis of market segmentation,7Ps marketing service theory from products,prices,personnel,Finally,the article puts forward the corresponding safeguard measures for the effective implementation of the marketing strategy of the business department.