A Study On The Performance Of Inclusive Financial Businesses In Rural Financial Institutions Of Yunnan Province

In 2005,the UN proposed the people benefit financial development concept,the people benefit financial development concept widely spreed the world,after the third plenary session of the central 18 2013 formally put forward the development people benefit financial goals.All along,the problem of "agriculture,rural areas and farmers" is the focus of the country,in addition to use fiscal policy to macro adjust,the government paid more attention to the function of finance to promote economic development,the people benefit financial financial opens up new ways to solve the "Three rural issues" problem,the development of rural economy which played an important role in this context,especially in the poor western areas of Yunnan province where there are huge amount of population in poverty and the level pf poverty is deep,and lack of financial resources,uneven distribution,financial development lags behind.After the arrangement of the Yunnan province was actively implemented,the people benefit financial was vigorously promoted in rural areas,and it also has made a remarkable achievements.However,there is a big gap compared with the developed eastern region,and development level of this financial politic is still low.Moreover,the immature of the development of rural financial institutions and rural poverty problem is still serious.So,how to make full use of People benefit politic to promote deepening the reform of rural financial institutions and to achieve sustainable development,and to better support the local economic construction,so that our government can increases the peasants' income,makes rural economic growth steady,the development of the integration of urban and rural areas as a whole goal became the focus of the development of rural society in Yunnan province.In order to have a thorough understanding of Yunnan rural People Benefit Financial operating conditions and results,and to seek the sustainable development path,this paper takes Rural Credit Cooperatives in Yunnan province as an example to explore Yunnan province`s therural study of People Benefit financial politic and its management performance and social performance.In this paper,according to the theory,empirical,and policy ideas,using the method of qualitative analysis combined with empirical research,the paper begins with the current situation of Yunnan province`s rural financial development,we aim at making evaluation and analysis on Yunnan province `s People Benefit financial performance and social performance,for the purpose of using Yunnan rural credit cooperatives`financial data in 2012-2016 for empirical testing,so as to promote the rural financial development in Yunnan province,improve this politic financial results and put forward reasonable suggestions.Specifically,in theory,this paper firstly introduces the rural People Benefit financial performance problems and put forward the research background as well as the significance,we reviews the People Benefit finance,the performance evaluation of the related literature at home and abroad,established a theoretical analysis and empirical analysis,and the content of the countermeasure analysis framework.Secondly,we identified the conception of People Benefit financial,and its operation performance and social performance and the performance evaluation concept defining,based on the theory of financial exclusion,rural finance,agricultural credit subsidies theory,rural financial market and imperfect competition),enterprise value theory,corporate social responsibility theory,the internal economic growth theory,financial threshold effect,poverty reduction effect,such as theory,analyzed the rural implementation mechanism of financial performance and social performance.Then,we summarize the mode of foreign advanced financial development,combed the domestic history and current situation of financial development,deeply analyzes the the rural financial development in Yunnan province and Yunnan province rural credit cooperatives` People Benefit financial development model.We do the theoretical further investigation based on two aspects: the management effect and social effect to the development of the financial politic.At empirical aspect,this paper established a consists of profitability,safety,liquidity,growth four dimensions which includes the cost of this financial business yields,non-performing loans,agricultural loans,LDR nine indicators of performance evaluation system,By using the factor analysis method,we analysis rural credit cooperatives in 16 cities in Yunnan province of their operating performance of the financial evaluation.At the same time,using the method of variation coefficient,we normalized some factors:the first industry growth rate,net income of rural residents,the income gap between urban and rural areas,rural fixed investmentlevel eight indexes.It is concluded that the rural areas composite index of the level of social performance of economy development in Yunnan province,and constructs the comprehensive index of social performance,the density of the outlets of the geography,autonomous equipment.Furthermore the article analyzes and evaluates the panel data regression model of those seven aspect,from the financial coverage,business scale,the innovation ability three dimensions of rural credit cooperatives PB financial social performance.According to theoretical research and empirical conclusions,we concluded four results:(1)the operating performance and social performance are symbiotic,and the realization of the business performance can better promote the improvement of social performance,as well as social performance improvement also promotes the growth of business performance.(2)It is consisted that the People Benefit Finance of the development of rural financial institutions and their business goals and social goals,and People Benefit Financial is the concept to provide equal,convenient financial services to the poor and disadvantaged groups,through the development of this,the financial concept uses its own advantages to broaden prospects of the rural market,to improve the competitiveness and achieve sustainable development,besides to reduce the financial threshold,to include more groups in financial services,within the scope of the overall improve the efficiency of the use of financial services,promote the economic development of poor areas.(3)In Yunnan province,rural productive benefit financial business performance has been made,but uneven regional development,rural financial institutions internal governance is still imperfect,the credit system and payment system needs to be strengthened,the innovation ability and risk prevention ability is insufficient,which hindered the development of People Benefit Financial.(4)in Yunnan province the rural PB financial practice helps to promote the realization of social performance,and its coverage expanded effectively which improves the availability of financial services to availability of financial services in remote rural areas,its business scale increases the supply of rural financial,and many kinds of business types help increase financial product`s innovation,especially the separation of mortgage loans,small group lending,a small business loan of the land-losing farmers and popularized the new loan patterns.These patterns solved the farmers` problem of lack collateral,and widening the channels of farmers` access to funds effectively.Based on the research conclusion,the author gives some suggestions about rural People Benefit financial development in Yunnan province:(1)to strengthen theconstruction of rural financial infrastructure and improve the level of rural credit,make the payments and settlement system more perfect,and to regulate effectively,the government also should create a good external environment for People Benefit financial development.(2)To build a performance evaluation system which can comprehensively evaluation rural financial institutions scientifically.Based on the evaluation results,we should promote the internal incentives and external incentives to help rural financial institutions make further improvement in internal governance,and better fulfill the social responsibility.(3)To strengthen the government's policy support for finance politic and give preferential support which from the fiscal and taxation aspect to rural financial institutions.(4)To construct moderately competitive rural financial market,the agricultural bank,rural credit cooperatives and other large and medium-sized financial institutions continue to deepen reform,strengthen the rural financial`s main force position,participate actively in the financial politic construction,encourage related department put more support on development of new type of rural financial institutions,increase competition for the rural financial market vitality,and to reduce farmers' financial services cost.(5)To meet the needs of the rural financial products and services creatively,under the guidance of the market demand,financial institutions should develop diversified financial products and services actively,which also should satisfy all-round and multi-level rural financial demands.