Research On Competitive Strategy Of The Substitution And Expansion Effects Under The " Internet+ "

The 21 st century is the era of knowledge economy and network economy,and the rapid development of the Internet penetrate into the social and economic aspects of the traditional business forming a huge impact,which attracted the enterprise management and the changes and development of marketing model.Faced with the increasingly severe resource and environment constraints and the “Internet +” increasingly prosperous environment,business model innovation has become a hot market competition.How to more effectively use the“Internet +” become the new and important breakthrough to achieve business model innovation.At present,and to promote innovation and transformation of industrial structure,upgrade and promote economic development impetus is imminent.Firstly,this paper has collected the theory Internet history,internet thinking,“Internet +”Interdisciplinarity fusion,“Internet +” innovation,etc.,and has analyzed the theory of business model innovation.The present situation of domestic and foreign business model innovation has carried on the summary.Next,based on the successful commercial innovation model at home and abroad,this study adopts inductive method to summed up the different industries in the “Internet +” under the background of the substitution and expansion effect,based on the multi-industry data under “Internet +”,substitution and expansion effect as the main line,relyed on “Internet +”"and its characteristic for service provision industry,analysied of market share and growth rate changes.Then,using the questionnaire survey method to conduct the actual demonstration test.By analyzing the explanatory case of the existing business model,we explain the problems and solutions of the present business model innovation by using substitution and expansion effect,and we also obtain the key factors of the business innovation model under the “Internet+” environment.Finally,based on the combination of theory and practice,this paper constructs the conceptual model,and then from the current development situation of different industries in China,using the concept of substitution and expansion effect,we analyzed the business innovation pattern of different industries in “Internet +” environment.In the end,this study reveals that with the rapid development of Internet technology and social change,“Internet +” Interdisciplinarity fusion aims at realizing business model innovation,taking customer as the center.Based on Internet characteristics to enterprise value mode,marketing mode,profit model and operation mode,we construct a conceptual model of business model innovation under the substitution and expansion effect.And has positive significance for guiding enterprise practice and leading the follow-up research.