The Application Of EVA In The Performance Evaluation Of Z Financial Insurance Company

With the improvement of China's capital market and the improvement of national insurance awareness,the insurance market is developing rapidly.The role of insurance companies in supporting economic development is further strengthened,and the role of stabilizers in social development is gradually being brought into play.However,due to the reduction of market access thresholds,the insurance companies face more and more fierce competition,and some insurance companies are blindly expanding to seize the market,and extensive management models have hindered the development of the industry.In order to better regulate the management of insurance companies and strengthen their supervision,the CIRC formulated a “Trinity” supervision and evaluation system for the operation and management of insurance companies in 2015.At the same time,it ran a second-generation solvency monitoring system and tried to guide The insurance industry raises the awareness of risk prevention and realizes the scientific development of health.Based on this background,improving the performance evaluation ability of insurance companies,reasonably evaluating their operational effectiveness,and combining the company's development goals with the overall industry norms will be conducive to achieving sustainable development of insurance companies in the new era.EVA is a more advanced and scientific management method used by modern enterprises.Based on value maximization,EVA measures the performance of the company objectively and truly.Since its introduction into China,it has taken the lead in the application of state-owned enterprises,and the financial industry has gradually introduced it into its own operations and management.This paper adopts a case study approach to select China's non-listed Z Property Insurance Company as research objects,based on domestic and foreign research on EVA in operation and management,combined with the characteristics of the insurance industry,to analyze the performance appraisal of Z Property Insurance Company.It points out the problems in the current performance evaluation,and EVA has the ability to solve the problems in the performance evaluation of the case companies.Therefore,it proposes to apply EVA to the performance evaluation of the company,and to prove EVA by comparing with the traditional performance evaluation methods and evaluation indicators.It can better measure the company's past operating efficiency,more in line with the company's development goals,meet the goal of maximizing shareholder wealth,and at the same time pay attention to the risks in the company's operations,which will help promote the transition from extensive management model to intensive management model.It can also provide reference for other non-listed companies in the insurance industry to optimize performance evaluation.