Research On The Influence Of Charity Donation On The Financial Performance Of Enterprises

Enterprises have played an irreplaceable role in promoting social progress,increasing employment rates and improving the quality of life of the general public.In recent years,with the cvcr-increasing diversity of material life,the general public's awareness of social responsibility has also been sublimated with the advancement of the spiritual realm.The frequent occurrence of major natural disasters and man-made disasters has caused people to attach sufficient importance to the stability of the living environment and their physical health.More and more people are suggesting that companies should use their technollogical and financial advantages to solve the emerging problems in social life.Therefore,as the largest and most important organization in our living environment,companies should actively assume their due obligations.As the simplest and most effective way of assuming responsibility,charitable donations hove been highly praised in various fields of society.In the middle of the 20th century,overseas theoretical experts began to study various aspects of charitable donations.After experiencing the devastating Wenchuan Earthquake,Chinese enterprises generously donated money to help the disaster-stricken areas and donated them universally.However,the public's evaluation and the results received were uneven,which aroused the interest of experts and scholars.Opened a chapter in research company's donation.In this paper,literature review and empirical analysis are used to explore.After collecting nd studying corresponding documents,empirical analysis methods are selected.The observations of the privately-listed A-share listed companies that were donated by the public from 2013 to 2015 in China were selected as observations of the study,In order to avoid the emergence of endogenous problems,the lagging financial data was selected.Through the processing and analysis of the impact of private enterprise donations on their financial performance was analyzed.Samples were divded from their respective regions and industry categories,and is there a clcar distinction between the financial effects of the research on the degree of development of the market and the type of company in which the industry is different.Through the theoretical and empirical research of this paper,it shows that the donation of private listed companies will greatly improve their financial performance.At the same time,based on the theory of resource dependence,the level of market-oriented development of the enterprise's affiliated region and the industry to which it belongs will affect this effect There is a clear positive adjustment effect That is,the company passed a good signal to the public through charitable donations,strengthened its reputational capital,and obtained the help and support of related parties.At the same time,donations from companies in areas with higher levels of marketization can gain support from government-critical resources and tilt policies Products donated directly to the company's end-user company's donations can broaden the product market,increase market share,and inerease product sales,thereby promoting financial performance.Finally,in order to promote the steady and orderly conduct of philanthropy in China,the compny the government respectively propose corresponding policies and suggestions.When te company makes donations,it should combine macrocconomic policies,its own financial status,product categories and other factors,based on its omn actual conditions.Rational planning?objective selection of programs,timely and effective disctosure of donntion information.At the same time,te govement has strengthened its incentives by formulating policies and strictly supervises management measures before it can better achieve the benefits of strategic corporate donations and realize the stable development of all parties.