Development Strategy On SR Investment Ltd.

At present,RMB is in globalization acceleration.Against this background,Chinese capital market will be geared to international standards unless perfecting the market construction.And private placement fund plays an important role in promoting transformation of Chinese pattern of economic development,facilitating adjustment of the economic structure and improving the ability of independent innovation,etc.At the mean time,Chinese citizen's income level has increased substantially with the medium-high speed economic growth.Furthermore,the investment demand of households has also risen gradually,so an investment vehicle for private capital which is safe and appropriate is sorely needed.As a result,it is a general tendency that to perfect and develop private equity fund will be.Only if the private-equity industry reforms itself and keeps the path of standardizing development,could the Industry progress both healthily and sustainably,where exists the industry's overall and long-term interests.This paper takes the SR Development Ltd.as the research object.In the first place,utilizing PEST Analysis to analyze the external environment of the corporation.To grasp the total macro environment through analyzing the external environment of the corporation in politics,law,economy,technology and social culture.Next,in order to find the elements that are obstacles to the corporation's development,the internal environment should be analyzed as well.Then,taking advantage of evaluation matrix to analyze the corporation's internal and external environment comprehensively.And by SWOT model analysis,the situation of advantages and opportunities would be made out,rather than disadvantages and threats.According to these factors,it is feasible that a SO-type Developing Strategy making for SR Development Ltd.At last,establishing concrete implementation measures and security system on the basis of development strategy of the corporation.Consequently,the corporation will have a smooth execution on development strategy which is ensured by these factors.Facing the significant opportunity of development for private-equity industry,the corporation has two aspects in strategy making.On one hand,both adaptation to market variations and readjustment for market orientation would berequired by the corporation,which would like to reform towards family foundation.On the other hand,for risk reduction,to enhance the standard management will be needed.In addition,management of corporation applies global strategy and investment philosophy,advanced and developed,to corporation so as to gradually become a innovative financial institution which utilizes international resources to service local qualified investors.But the research production in this article not merely is a guideline to development of SR,but also has reference for other private equity firms of the same kind to a certain degree.