The Research On The Development Of "Combination Of Medical Care And Pension" Of Taikang Life Insurance Company

With the development of an ageing population,pension pressure has increased in our country," combination of medical care and pension " endowment patterns has caused wide attention from all circles.The life insurance companies which are closely related to sanatoria industry fall over each other in eagerness to invest endowment real estate.Therefore,researching the model of " combination of medical care and pension " of Taikang life insurance company is of great significance.Because the model of Taikang life insurance company was the first one to invest and has the largest investment as well as the fastest-growing one.The model of " combination of medical care and pension " of Taikang life insurance company combines the designing and sale of insurance products and investment of insurance funds as well as operating entities of medical industry organic combination,which cultivates the life insurance industry chain and works brilliantly.This paper tells what the model of " combination of medical care and pension " of Taikang life insurance company is and what the development status of it is,including the investment mode,operation mode,profit mode,the medical community layout and its development status,the layout of the hospitals and medical institutions and the development status.there are three characters of Analysis of the model of " combination of medical care and pension " of Taikang life insurance company : Take off a big way in the life insurance industry chain and have a better relationship with the clients;Decrease the waste of medical resource and make sounder economic sense;make better use of the clients resource and the marketing network.Then,the paper makes a deep analysis in the problem of the model of " combination of medical care and pension " of Taikang life insurance company,including the kinds of insurance products,shortage of talents as well as the external problems,such as laws and regulations.Besides the paper analyzes its reasons.Finally,the paper gives some suggestions about how to improve the development of the model of " combination of medical care and pension " of Taikang life insurance company.For the company,rich relevant insurance products,such as long-term care insurance and learn from international mature countries to improve the investment mode and operate methods as well as strengthen the cooperation with university to develop the medical industry nursing staff and so on.For government and relevant institutions,the related supervision committee need to strengthen the external control and Government provide effective public policy support,such as the first to enter the realm of " combination of medical care and pension " enterprise priority of land evaluation,subsidies and tax breaks and so on.