Research On Earnings Management Of E-commerce Listed Companies Under Fair Value Measurement

Earnings management is an important research field of empirical accounting research that rose in the mid-to-late 1980 s.The management of a company needs to manage earnings through various means for the purposes of contractual regulations,company listing,or reasonable tax avoidance.Fair value measurement is due to The use of selectivity in the process has become an important means for corporate management to manage earnings.In2014,China's Ministry of Finance promulgated CAS39.Like other industries,the e-commerce industry also widely quoted the fair value measurement model.Because China's complex economic environment and e-commerce industry are in a rapid development stage,fair value measurement will inevitably become an e-commerce.Domain listed companies(referred as “e-commerce companies”)earnings management tools.In view of this,the article studies the possible impact of fair value measurement on the earnings management of e-commerce companies after the issuance of CAS39.Firstly,this paper introduces the background and significance of the full text research.It analyzes and summarizes the literature contents of earnings management under fair value,earnings management and fair value measurement at home and abroad,and elaborates the content,methods and innovations of the full text.Next,from the three major parts of the fair value,earnings management,and earnings management under fair value measurement,the theoretical content needed for full-text research is constructed.Then,based on the theoretical analysis,empirical research is carried out.The hypothesis that the fair value measurement influences the earnings management behavior of listed companies in the ecommerce field is proposed.The extended Jones model is used to empirically test the financial data and market data of e-commerce companies in 2013-2016.In the end,the relationship between investment income,changes in fair value,loss of assets impairment,non-operating income,goodwill,and earnings management is determined through correlation analysis and regression analysis of variables.Finally,Antarctic e-commerce is selected as a case study object to analyze the impact of fair value measurement on corporate earnings management.The study finds that:(1)China's e-commerce companies generally have different levels of earnings management behaviors,and management has multiple methods for managing earnings;(2)CAS39 restricts e-commerce company's earnings managementpractices and reduces earnings.(3)After the issuance of CAS39,the impairment loss of assets and manipulative accrued profit were significantly related to each other for two consecutive years.The management of e-commerce companies prefers to use asset impairment losses for earnings management.Based on the empirical research conclusions,the article puts forward that the supervision department should strengthen supervision and improve CAS39's implementation standards for fair value measurement.Enterprises should strengthen their own internal control system and improve the professional quality of accounting practitioners.