Research On The Influence Of Social Responsibility Of Food Enterprises On Enterprise Performance

With the development of society,the role and significance of corporate social responsibility are constantly highlighted.Food companies as an integral part of social economy,has a very important influence on people's survival,and also its social responsibility fulfillment situation has been widely discussed.A series of food safety accidents,such as lean meatloin,Sudan duck eggs,melamine milk powder and gutter oil,caused social panic and public anger.The reasons are largely due to the loss of corporate social responsibility and the absence of corporate social responsibility.With the joint efforts and calls of the state and the society,Chongqing,Hubei and other places have successively proposed to create strong quality cities,and enterprises have also implemented actions to fulfill their social responsibilities,but with it comes the decline in the performance of some enterprises.That is,the cost increases and the enterprise performance decreases after the enterprises fulfill their corporate responsibility actively,which also brings pressure and confusion to the profit-driven enterprises.How to make enterprises fulfill their social responsibility to ensure food safety and at the same time give consideration to the performance of enterprises is a common problem faced by enterprises and all walks of life.At present,the voice of pursuing food quality and maintaining food safety is rising.The research on the relationship between corporate social responsibility,quality management and enterprise performance has theoretical and practical significance,but also has certain innovation.(1)Domestic research on the measurement of corporate social responsibility is still insufficient,the development of the scale is not perfect and lack of industry pertinence,there are fewer scales of food corporate social responsibility.Therefore the development of this study is helpful to improve the scale system of food corporate social responsibility.(2)There is no unified conclusion about the relationship between corporate social responsibility and corporate performance.Under different factors,there are different relationships,which are roughly divided into positive correlation,negative correlation,instability related or unrelated relationships.Through the construction of the research model,which takes the corporate social responsibility as the independent variable,the quality managementas the intermediary variable,and the enterprise performance as the dependent variable.It can clarify the running path and internal mechanism of social responsibility to enterprise performance under the intermediary effect of quality management,and enrich the theoretical research.(3)Through the consideration and summary of the research conclusions,it can provide the motivation and direction for the enterprise to fulfill the social responsibility and strengthen the quality management,better promote the healthy and sustainable development of enterprises.At the same time can also promote the quality of food,food safety escort.In order to carry out the research better,this paper makes use of the empirical method to explore the subject.Firstly,through the study of the existing research and the extensive absorption of experts and scholars,the research questionnaire has been formed.Secondly,in order to ensure the validity and accuracy of the questionnaire,92 questionnaires were analyzed by small sample test,and some invalid items were eliminated,then a formal questionnaire was initially formed after revision.Thirdly,SPSS 16.0 is used to analyze 231 valid questionnaires collected by formal questionnaire,and the relationship between data and variables is revealed by reliability,validity,variance and correlation analysis.Finally,using AMOS 21.0 software,the structural equation model is constructed to test the hypothesis,and to grasp the interaction between variables and the operation mechanism.Through the empirical study,the relationship between the three variables is analyzed,and the conclusions are as follows:(1)Corporate social responsibility affects corporate performance to varying degrees:Overall,corporate social responsibility has a significant positive effect on corporate performance;Specifically,in addition to supplier responsibility,community,environment,employee,customer and shareholder liability all have a significant positive impact on corporate performance;(2)The 6 dimensions of corporate social responsibility have different degrees of influence on quality management:Overall,corporate social responsibility plays a significant positive role in quality management;Among them community,employee,customer,and shareholder's responsibility have significant positive impact on quality management,environment,supplier responsibility have no significant impact on quality management;(3)Quality management has a significant positive impact on enterprise performance;(4)When it comes to whether quality management plays an intermediary role it varies:overall,quality management can play an intermediary role between corporate social responsibility and corporate performance;among them,quality Management plays anintermediary role in the study of the relationship between community,employee,customer,shareholder responsibility and enterprise performance.However,in the environment,supplier responsibility,quality management can not play an intermediary role in the relationship of firm performance.By combining theory with practice,it can provide some references for the healthy and sustainable development of food enterprises,and also provide inspiration and thinking for guaranteeing food safety.Combining various forces,such as enterprises,government,society and so on,jointly promote the positive performance of social responsibility of enterprises,and improve the quality management level of enterprises.At the same time,strengthening internal and external supervision and guidance it's also very necessary.Adopt the above way,assist the development of food enterprise and maintain food safety.