The Marketing Strategy On Ice Cream Of AE In Indonesia

AE Group Holdings Pte.Ltd.aims to bring high quality services to the world's ice cream consumers,focuses on the taste,word-of-mouth,and fashion of ice cream.AE Group Holdings Pte.Ltd.began to expand the ice cream market in Southeast Asia in 2016.The market in Indonesia is the most important strategic development of AE company.This topic is the author is commissioned by the AE snow company to launch the market research work.Based on the research of Indonesia ice cream market,this paper analyzes the current situation of the project,and describes the research contents,research methods and technology roadmap.This topic includes a general analysis of the Indonesian ice cream market,including macro environment analysis,consumer consumption analysis and sales channel development analysis.The paper also makes a comprehensive analysis of the company's situation and discusses the advantages and disadvantages of the company.But only the research on the basic market situation is far from the need of the company's decision making,so it has done the market research and analysis.In the research,we first designed the questionnaire in detail,and got the questionnaire after finishing the questionnaire.We made a detailed analysis of the survey data,and focused on the consumption of consumers and the development of Indonesian ice cream brand.At the end of the paper,the proposal of the company's entry into the Indonesian ice cream market is given.In this paper,through the analysis of the internal and external market situation of the company,the enterprise completed the comprehensive understanding and analysis of the Indonesian ice cream market,and provided data support for the market development and leadership decision of AE company.This paper also summarizes the marketing strategy of the market in a systematic and comprehensive way,and also hopes that this paper will provide reference for the formulation of the marketing strategy of the ice cream industry.