The Research Of The Motvation And Economic Consequences Of The Private Placement About YongHui To Dairy Farms

With the continuous development of our country's economy,the investment and financing activities of listed companies is becoming more and more frequent,the financing way also obtained greater development,in this economic environment the purchase as a way of equity financing also won a round of rapid development.Especially in completed the reform of non-tradable shares and the measures for the administration of the issuance of listed companies after published in 2006,private placement has gradually developed into one of the main way of equity financing of listed companies in our country.In addition to the financing function,directional placement has many important tasks related to business management in China,such as helping the group to achieve the overall listing,introducing strategic investors and so on.Which use consider introducing strategic investors in the form of development play a very important significance on our country's economy,can alleviate Chinese enterprises solve the problem of financing difficulties,and to our country economy to introduce foreign capital and overseas technology,therefore in 2005,China issued the measures for foreign investors to invest in the listed company's strategic management,to our country enterprise and encourage the introduction of foreign strategic investors.Retail industry has always been one of the key industries in China,from the recession of entity retail to the emergence of e-commerce,and then to the resuscitation of offline retail and the rise of new retail concept in the near future,the development of retail industry is a surge.And Yonghui supermarket,as an important leading enterprise in the retail industry,has a great reference value for the enterprises of our country.Therefore,on the basis of the theoretical research on the directional addition,this paper carries out a lot of analysis on the implementation of this major directional addition case of Yonghui supermarket,which is mainly to Yonghui supermarket.The related motivation of the sub orientation and the economic consequences caused by the company are studied and analyzed.It is hoped that through the research and analysis,we can analyze this directional addition as far as possible and discover the intrinsic value of the new orientation.Finally,the conclusion of this case study is summarized in the end of the article,and someshortcomings and suggestions are put forward.It is hoped that it will provide some reference value for the development of private placement in the future.