Research On The Factors That Influence Investers' Decision-making Of Equity-based Crowdfunding

Equity-based crowdfunding is a special mode of Internet finance.Compared with other forms of crowdfunding,equity-based crowdfunding is more prominent.Nowadays,the world economic situation has changed a lot.Both production and investment are showing a trend of pluralism and popularization,which gives the objective reason to develop the crowdfunding.Due to the different economic environment and legislative level in different countries,processes of equity-based crowdfunding develop different.China is advocating and promoting "mass entrepreneurship and innovation" as a new engine of China's economy,which has stimulated the enthusiasm of grassroots entrepreneurship and public investment,which directly triggered the heat of the equity-based crowdfunding market.The decision of equity-based crowdfunding investors is the basis of the implementation of equity-based crowdfunding,which determines the success or failure of equity-based crowdfunding.The equity-based crowdfunding of our country has a late start,the various aspects are not yet mature,the corresponding theoretical research and practice research are not comprehensive and thorough by this few years.On the basis of comprehensive research results in the related fields both at home and abroad,through empirical research on influencing factors of decision making in the field of equity financing,we try to make up for deficiencies and deficiencies at the theoretical level.This article firstly analyzes the development status of equity-based crowdfunding based on the actuality of equity-based crowdfunding development.Based on this,the relevant economics and psychology theories are used to analyze the influence mechanism of equity-based crowdfunding investors' decision-making,and equity-based crowdfunding is proposed.The three major influence surfaces of the parties,crowdfunding platforms and investors' own factors are the objects and elements of the research;based on the reality of the equity-based crowdfunding platform,six equity holders that are more active in 2017 are selected.All valuable data of the platform are used as data for case studies and empirical studies.Factor analysis and Logistic regression models are used for analysis and argumentation.The more people concerned,the more involved the financing project is.The higher the investor's own investment experience,the smaller the target amount of fundraising,the smaller the investment amount,the more targeted the platform project is,the more attractive the investor is to obtain the financing success;finally,based on the research findings and the actual development of equity-based crowdfunding,combined relevant scholars' research findings have put forward specific suggestions and countermeasures,and considered that the project of optimizing fund raisers new and operational capabilities,enhanced multi-functional role of the equity-based crowdfunding platform,deepening investor investment literacy and ability enhancement,and strengthening policy protection and supervision mechanisms are important tasks for all stakeholders in the equity crowd raising the confidence and decision-making power of investors.