Research On E-community-bank Promotion Strategy Of The BOC Heilongjiang Branch

With the development of economy,the total number of banks is becoming more and more,and the pressure of competition is increasing.At the same time,along with the process of marketization of interest rates continue to improve,the bank deposit and loan spreads continued to narrow,sharp fluctuations in the foreign exchange market rate,make the important channel of Bank of the source of profits are being affected,on the other hand,with the advent of the Internet Era,especially the main customer groups of banks has gradually from the old customers group to group of young customers for banking business transformation,the demand is no longer as in the past only a deposit,buy bonds,cash and other basic services at the bank counter,and more is the intelligent self-service business relies on rapid development of banks,such as ATM,such as online banking,mass consumption habits change,change from before the cash into credit card spending,now use mobile phone Apple Pay,Alipay,We Chat and other quick payment scan code.So,how to "Internet plus" era to provide homes for the business,has become an important means to the future of the major banks to seize the market.This paper mainly Chinese Bank launched the "bank E community" products and promotion as the main research content,"bank E community product is Chinese banks to seize the market in the financial sector and the introduction of community water products,for the first time as the subject of community financial services,property registration information,provide customers that pay property fees property service,that provide residents paying fees,agent registration,purchase of financial products such as customer service as the main features,in an efficient,fast,convenient and practical as the main advantage,become the industry leader in similar products.In this paper,China bank bank E community project promotion strategy as the research object,according to the logic sequence according to the present situation of the network economy,analyzes the key elements of economic development,and analyzes how to promote the development of community bank project,how to keep pace with the times,the most for the project after some limitations and obstacles put forward solutions your.This paper mainly studiesthe problem of Chinese is put in the promotion of the E community bank bank,the article consists of four parts: the first part is the introduction,this problem,expounds the research purpose and meaning,introduces domestic and foreign development status.The second part will mainly explain the problems and causes of the project promotion of China silver bank E community project.The third part mainly analyzes the internal and external environment of the E community project,and compares and analyzes the advantages and disadvantages of the E community.The fourth part of the promotion strategy analysis,and combined with the actual work,put forward their own solutions to the problems that have emerged.Finally,the main ideas and conclusions of this thesis are summarized.