Research On The Development Strategy Of KD Co.Ltd.

The 2016,for China's security enterprises,it is very important.This year,they played an important role in the security services in G20 summit and Rio Olympics,let the world see China security products and technologies has walked in the way of leading the industry.In the domestic market,all the support of national policy,construction of peaceful city and safety awareness are providing a hotbed for the development of security industry.But also exposed many problems,how to grasp the current opportunity to grow becomes the question for all security enterprise to think about.We will accord to the actual situation of the KD company and national policy and international political environment.We analysis our company to find the relative merits.It will help us to grasp the opportunities.First,we also analysis our competitors,we will compare with competitors in the sales,gross margin,profit,market share.It will help us to find out the differences between our competitors and our company.And then we will use the PEST model to analyze the entire security industry prospects.It will help us to develop the right strategy.Our analysis can help many small companies reduce the setback in development.At last we will use SWOT model to analyze all our company's departments.It will find out advantages disadvantages threats and opportunities of the company.The analysis will be introduced in the process of data comparison,ICONS and other tools,these tools will make the analysis more clear and concise.Finally we will use QSPM model to decision the company's strategy.The last section will tell us how to carry out the strategic in our company.