Payment Innovation Of Commercial Banks Facing Strategy Transition

In the past decades,banks in China has developed an almost complete working system as well as a colossal scale,and the capital sum and the profit return ranks among the top countries in the world.With financial sector entering Internet Age and all kinds of e-products and on-line finance growing vigorously,varied modes of payments services are being created,commercial banks are bringing forth new ideas to the mode of payments as well.Meanwhile,although the competition in financial market is increasing,all banks are innovating their financial products and enriching their services.However,though there is a fierce competition in the financial market,there is no better modes of payments service for the internet age to meet the need of the customers who prefer e-enabled,convenient,and fast services than ever before yet.Therefore it's unavoidable for a bank to find a better payments service to meet the market demand.This thesis consists of five chapters,aims to design a fresh mode of payment service according to present payments services research and market demand analysis.This thesis researches on the existing payments,analyzes the market demand,as well as brings forward a new design on payment service in the following five parts.Chapter one introduces the background and significance of this thesis,leads to the Status Quo of the Banking Industry and sets forth research thinking and method for innovating the mode of payments services.Chapter two briefly introduces SWOT Analysis and Porter 5 Competitive Forces as the theories to support this research of analyzing the strength and shortage of commercial banks,and the opportunities and challenges they are confronting with when they are trying to bring new forth to payments services.It also analyses the present situation of relevant literature and research both at home and abroad.Chapter three analyses present modes of payments services and market demand compare the advantages and disadvantages of present payments services.At the same time,this part also analyzes the shortages of bank industry in the transformation background,the challenges as well as blueprints in payment innovation of commercial banks.Chapter four applies the theories and methods of SWOT Analysis and Porter 5 Competitive Forces to analyze the internal and external environment of payment market in our country and the competitors the commercial banks are facing with.Hence to introduce three new modes of payments.The last chapter provides implementations of the function design to bring a more operative mode of payments services for commercial banks.It gives the case of PF Mobile Payments as an example in order to analyze it and its later data,and summarize the effects and deficiencies.