Research On Influence Factors Of Consumer Purchasing Intention For Remanufactured Products

Remanufacturing plays an important role in protecting the environment and developing the green circular economy.In October 2017,General Office of the State Council issued,for electrical and electronic products,automotive products,tires,batteries and packaging and other products,optimizing the layout of reverse logistics network in supply chain,promoting the development of product recycling and remanufacturing.However,for remanufactured products,China is locating in the initial stage of development,consumer awareness is low,and purchasing behavior is less.Therefore,from the consumer point of view,we choose remanufactured products as the research object,analyzing how the factors affect the purchase intention of consumers,according to the conclusions of the paper,some reference suggestions are put forward.By analyzing document and interviewing expert,we got the influencing factors,based on the theory of planned behavior and Howard-Sheth Model,the model was constructed.The SPSS19.0 software was used to analyze the reliability and validity of the data,and the common factor was extracted by the factor ananlysis.The structural equation model was established and validated by using AMOS19.0 software,the conceptual model was adjusted according to the validation results,non-significant paths were removed.At the same time,we based on the statistical characteristics of different groups to do multi-group path analysis to explore the differences between different groups.The results are as follows:(1)Consumers' attitudes toward remanufactured products have significant positive influence on purchase intention,environmental features,interest and promotions are positively influencing consumer attitudes;(2)Consumers' involvement in remanufactured products has a significant positive impact on their purchasing intention,consumers' interest and promotion activities significantly affect consumer involvement.(3)The price significantly affects the consumer's willingness of buying.(4)Different characteristics of consumer groups,there are some differences in the results of the impact path.According to the results of this study,the following suggestions are put forward:(1)Widely publicizing the information of remanufactured products;(2)Actively carry out the "old for another" activities;(3)Reasonably make the price of remanufactured products;(4)Standardizing industry and enhancing the identification degree of remanufactured products.