A Study Of Cultural Integration In The M&A And Restructuring Of HD Company

Mergers and acquisitions,as a way for enterprises to achieve rapid expansion,access potential resources,and enhance their own strength,has become an absolute dominant international direct investment going beyond than the green field Investment,but not all of the mergers and acquisitions can achieve the expected purpose,and some of them ended as a failure.Corporate culture is the soft power and intangible assets of modern enterprises,and with capital,technology,human and other hard powers together constitute the core competitiveness of enterprises.A lot of practices and research results show that how to solve the conflict of corporate culture is a key issue in M & A,which is also directly related to the smoothness of the entire M&A procedure.Based on the mentioned background,this paper takes corporate culture,cultural conflict and integration theory as the guideline,and applies quantitative and qualitative research methods,selects the acquisition of DT Company made by HD Company as the case,and systematically studies the cultural integration problems in M&A,which can be a direct reference of the scientific and efficient cultural integration in the M&A of HD Company.In order to boost the successful execution of M&A,and to achieve the expected purpose of M&A,we hope this paper will become a reference for the same type of enterprises,or the case study of the culture integration in M&A.The general ideas of this study are as follows: The author introduces the basic situation of the companies involved in mergers and acquisitions,analyzes the motivations of HD Company to acquire DT Company,and further summarizes the performance of handling cultural conflicts in HD mergers and acquisitions.On the basis of cultural integration life cycle theory,identifies the risk factors of cultural integration in HD mergers and acquisitions from 4 stages: Exploratory period,Collision period,Breaking-in period and Extension period,and constructs the risk assessment model and index system of cultural integration in HD mergers and acquisitions,as a result the key factors,important influencing factors and gradual optimization factors which need to be paid attention to in the cultural integration are sorted out by using the analytic hierarchy process to determine the weight of each level index.On the basis of analyzing the basis and mode selection of cultural integration in HD mergers and acquisitions,this paper proposes the overall target of cultural integration,and further combines the important influencing factors of cultural integration,specifically advances the executive measures of cultural integration,and finally expounds the corresponding guarantee measure.