Research On Tencent's Profit Model And Financial Analysis

Chinese Internet after nearly two decades of rapid development,from the initial one-sided pursuit of popularity and market share gradually into the rational development phase,Tencent has become a microcosm of Chinese Internet companies,and its unique advanced profit model has become a model of Chinese Internet companies.In this paper,the evolution of Tencent profit model as a starting point,select the Tencent 2008 to 2015 detailed financial data and business data,respectively,from Tencent profit model,business system,the source of profit and the four main business,combining Tencent financial indicators of the company,from start-up research Tencent profit model of the evolution of maturity,while the company in terms of financial performance also reflects the changes in Correspondingly.Tencent since 2010 a large number of mergers and acquisitions investment,liquidity assets to total assets ratio declined,non-current assets to total assets ratio increased year by year,2012,e-commerce business takes a lot of resources,so that company solvency,operating capacity,the indicators profitability suffered different degrees of decline.By analyzing the final results Tencent profit model has changed.Tencent four business accounted for the core of the Internet value-added services "ceiling crisis" has now more obvious,how to develop the existing user groups in the new profit point late problem to be solved;Tencent spend heavily on e-commerce business a lot of investment and merger,and Jingdong also reached a strategic investment and cooperation,but to be able to compete with such a strong rival Alibaba,Jingdong,but also go a long way.Based on Tencent profit model and its financial performance analysis,with a view to other Internet companies have a certain degree of learning and reference,provide a theoretical basis and practical experience for the development of Internet companies and improve their profit model.