The Research On The Operation Mode Of TSA's News Feed Ads

News Feed Advertisements was derived from Facebook,a foreign social website,and was later introduced into the domestic Phoenix,RenRen,Weibo and other platforms.In the past two years,with the development of the mobile Internet,News Feed Advertisements has ushered in a climax.All major media strive to take advantage of the platforms to turn content into cash.In this context,many scholars have analyzed News Feed Advertisements,including audience analysis,effect analysis,precision marketing,and spreading paths,which roughly contain the spreading contents,channel media,effect analysis,audience of 5w theory,few scholars have researched on the communicators.that is,who spread the News Feed Advertisements? What impact does the optimization and adjustment of the communicator have on the remaining four parts of the News Feed Advertisements?These are issues that need to be considered in the optimization of advertising.Only when the operation link is in place can advertisers achieve the expected goals.Therefore,it's imperative to conduct a research on the operating model of News Feed Advertisements.This paper analyzes the four major modes of advertising resource,bidding,targeting,and optimization of TSA's News feed ads operations.While affirming its advantages and achievements,focusing on the problems of the platform: slow data transmission,differences in three-party data.Strong randomness in advertising exposure and adulteration of the alliance flow.Author offer some practical and feasible improvement measures according to the principles of communication science and personal experience,hoping that the audience can have a deeper understanding of News Feed Advertisements,and also help the operators to strengthen the optimization ability,achieving the desired results of the advertisers so as to build a more powerful advertising effect platform.At the same time,though TSA represent a large advertising effectiveness platform in China,it is only a case study and does not fully represent the operating model of News feed advertisements because of its uniqueness.