A Study On The Financing Mode Of Small And Micro Enterprise Based On Big Data

Small and micro enterprise has accounted for 97.2% of all enterprises by the first half of 2016,and has been important force to improve people's livelihood and maintain steady growth of the national economy.Then financing difficulties is always a bottleneck for them.How to improve efficiency and reduce the cost of financing has become an important research topic.With the come of electronic business and social networks,data information is growing at an unprecedented speed and technology of the date acquisition,storage,computing and analysis get a breakthrough development.As resource of production,big data combing with financial business can enhance transparency of the market,reduce the negative impact caused by information asymmetry,and provides new perspective to solve financing problems.On the basis of reviewing relevant literature,the paper puts forward information asymmetry and incentive incompatibility of risk management are root causes of the financing difficulties.Combing with characteristic of big data,paper point it bring four opportunities: low cost,low risk,high efficiency,and precision marketing,and analyzes the internal mechanism of big data affecting the financing model.Then combing with Ant small loans,the paper deeply analysis operation process,business characteristics,core strengths and problems of the big date financing mode,and learn from Kabbage about its diversified data access channels.Finally,the paper summarizes the main conclusions and gives some suggestions to help more small and micro enterprises get better financing services.