Study On The Customer Relationship Management Optimization Strategies Of ML Company

The service industry has become the initiative of economic growth now.At the same time,the main force of the service industry is small and micro enterprises.With the increasing of customer individualized demands,small and micro enterprises have welcomed the period of opportunity for development,whose development direction is high quality,refinement and specialization.Therefore,they pay more and more attention to the management of customer relationship,but are always limited by various factors,such as scale,talents and fund.The core of the "lean thoughts" is to focus on the demand of customers and the minimum resource investment.Under this background,the theory of lean service and management can try to be used in the customer relationship management of small and micro enterprises,which may provide a feasible way for the development and growth of small and micro enterprises.The paper based on the theories and models of customer relationship management,lean service and management,using the research methods such as literature review,data analysis and interview will study the customer relationship management optimization strategies of ML Company.Through the detailed and comprehensive analysis of internal and external environment in ML Company and its existing customer data,the existing problems will be found and the reasons behind will be worked out.On this basis,the paper will put forward the related optimization strategies and safeguards measures of ML Company,and will make a prospect for the future development.Through the research,the paper will provide beneficial theoretical guidance and practical support for ML Company to further optimize its customer relationship management and further development;For all kinds of enterprises,especially those enterprises like ML Company,which have passed the initial period of the development and hope to have longer development,the paper hopes to have an important reference significance;the paper also will be of practical significance for the establishment of Shanghai service brand and the healthy development of Chinese economy.