Research On Social Responsibility Accounting Information Disclosure Of Listed Media Corporation

For a long time,most companies have paid attention to their own profitability in development,and "profit maximization" has been the main goal pursued by enterprises.Although they have realized their own economic interests,they have also caused many social problems.In order to establish a good corporate image,corporate social responsibility has become a trend.Whether it can publicly and reasonably disclose its social responsibility accounting information has also received much attention.At the same time,as a representative enterprise of the cultural industry,media companies not only make a great contribution to the GDP of China,but also exert their unique attributes to spread the culture,which has produced huge Influence.However,some media companies use traffic as the king,and the communication orientation deviates from the mainstream values,and the content tends to be vulgar and muti-entertainment.Under this circumstance,it is obviously of great practical significance to study the disclosure of social responsibility accounting information of listed companies in the media.This paper summarizes the domestic and foreign literature on social responsibility and information disclosure,mainly explores the quantity and quality of media companies' disclosure of social responsibility accounting information,and designs social responsibility for listed companies of media companies according to social responsibility accounting information disclosed by media companies.The evaluation system for accounting information disclosure is evaluated.Explore the underlying causes by analyzing the main problems.In the case study,the blue cursor is selected as the research object,and then the blue cursor accounting information disclosure is analyzed and evaluated according to the existing system.Finally,from the perspectives of enterprises,governments and society,the paper puts forward reasonable suggestions on the protection of social responsibility accounting information disclosure of media companies,and fundamentally improves the awareness of the media industry in fulfilling its social responsibility and the voluntary nature of issuing social responsibility reports.