Research On Marketing Strategy Of Personal Financial Products Of Pingdingshan Branch Of China Construction Bank

Today,personal wealth management business has flourished to develop,and more and more attention by the major commercial banks,has become the focus of the various banking market competition.However,the traditional way of personal financial management is still playing a role,behind the concept of personal finance is still influential.Of course,the implementation of this refers to the two sides,both refers to the customer groups on the personal financial management of the backward understanding,but also refers to the commercial banks face a new form of personal financial management behind the way.Under this background,it has produced the necessity of the systematic research on the marketing of personal financial products of Pingdingshan branch of China Construction Bank.The marketing of personal financial products is not just a matter of sales,but a big problem related to the survival of banks.It also involves many aspects of bank management.For example,the overall goal of the bank,the design of financial products,the management of customer resources,The assessment of marketing methods,customer satisfaction statistics and so on.Overall,the sales management of personal financial products will ultimately affect the bank's viability and living space.The research of this paper is based on the reality of the competition of sales of financial products,from the reality of the problem,into their own research.First,combing the personal financial marketing on the domestic and international authority of the theory,to solve the problem to provide an important theoretical support.Secondly,it analyzes the status quo of the individual financial products of Pingdingshan Branch of China Construction Bank,and points out the substantive problems encountered by the Pingdingshan Branch of China Construction Bank in the marketing of personal financial products,and the crux of the problem.Thirdly,through the comprehensive analysis of the status quo and the advanced concept,we will inject the core marketing idea for the marketing of Pingdingshan Branch of CCB,such as "customer-centric","customer demand-oriented" and so on.Fourth,from different aspects of the personal financial products marketing discussion,for example,financial product development and innovation,financial products to strengthen and improve the service,financial products sales channel construction and combing,financial products dedicated recruitment and training Realistic expression.Fifth,the construction of Pingdingshan Branch of the construction of personal financial products marketing system to put forward substantive and reasonable recommendations.In the end,we hope that this article can provide useful help for the development of personal financial product marketing.