The Research Of Drive And Wealth Of The Assets Stripping Of Zhejiang Daily Media Group

The disadvantages of diversified development mode of company gradually coming up and the problems of cultural integration among enterprises and the operation risks of new industries are increasingly prominent.In this background,scholars and enterprises pay more attention to the theory and practical operation mode of asset stripping,and apply it to the company's operation and management,trying to provide practical and effective help for the improvement of their own business performance and improve the company's operation and financial situation.Asset stripping has become one of the choices that more and more companies consider when improving their business performance,but the implementation of asset stripping still faces a series of problems,and many studies on asset stripping are still inconclusive.For example,when can the company choose to divest the company to maximize its benefits? What kind of asset stripping mode should the company choose that is most conducive to its own development? What elements should the company pay attention to when divestiture? To sum up,the practice and relevant theoretical research on asset stripping of listed companies in China still need further discussion and research.On the basis of the above discussion,combined with the existing research literature at home and abroad,further combined with the situation of China's listed companies to analyze the situation of companies,study the reasons for their asset stripping and compare the impact of various aspects of performance before and after the company's asset stripping.Assets based on the number of Zhejiang Daily Digital Culture Group asset stripping event is the object of case study,taking the divestiture of traditional media assets of the company as the main line,analysis the reason of its assets and the implementation process of the assets.This paper makes an in-depth study on some problems involved in the asset stripping process of Zhejiang Daily Digital Culture,and comprehensively evaluates the effect of the asset stripping of Zhejiang Daily Digital Culture from aspects of changes in financial performance and market performance before and after the asset stripping.In order to provide some reference for the motivation and method selection of the subsequent enterprise asset stripping and provide some suggestions and guidance for the selection and implementation of asset stripping.