Research On The Development Strategy Of Tekes County Rural Credit Cooperatives

Rural finance is the core force to develop rural economy,expand agricultural production and raise the income level of farmers.In China,rural credit cooperatives mainly undertake the main task of rural,agricultural and rural credit support,and are the main force to support the construction of new countryside.Tekes county rural credit cooperatives is located in Tekes county,Yili Kazakh autonomous prefecture in Xinjiang province.Since its establishment,it has provided continuous and high-quality financial services for the local "three rural" development.By the end of 2017,there were 7 institutions and 3 financial service stations in Tekes county rural credit cooperatives,with total assets of 18.83 million yuan,total liabilities of 16.388 million yuan,deposit balances of 14.16 million yuan and loan balances of 99.62 million yuan.With the state's emphasis on "agriculture,rural areas and farmers" financial services and the competitive pressure brought b state-owned commercial banks,the operating environment of Tekes county rural credit cooperatives has gradually changed.On this basis,this paper studies its development strategy based on strategic management theory and management analysis tools.Firstly,this paper analyzes the external environment of rural credit cooperatives in Tex County by PEST analysis model and Five-power competition model,and concludes that the opportunities in the external environment include the guiding policies of government departments on the reform and development of financial institutions,which point out the direction for the development of rural credit cooperatives.Government departments attach importance to the "three rural issues" and "rural revitalization" is conducive to the development of rural credit cooperatives;sustained population growth and increasing income of residents laid the foundation for the development and expansion of the business of financial institutions;the promotion of information technology led to the development of modern e-finance;the use of network technology and large data platform is conducive to the promotion of business operations efficiency;buyers' bargaining power is relatively weak;the threat of alternatives is relatively weak.The existing threats include the tightening of market supervision caused by the"three-phase overlap" risk;the slowing down of economic growth has increased the operational risk of banking institutions;the new challenges brought by the transformation of economic development mode and the adjustment of industrial structure;the poor credit awareness of farmers has brought certain risks and challenges;and the introduction of monetary funds such as Yu 'E Bao has increased the bargaining power of suppliers,the entry threshold of agriculture,rural areas and farmers financial services is gradually lowered,which increases the threat of potential entrants,and the degree of competition within the industry is more intense.Secondly,through the analysis of the internal resources and capabilities of Tekes county rural credit cooperatives,the advantages of the cooperatives include a sound corporate culture to create a strong cohesive force;a large number of institutional outlets,appropriate geographical layout;employees have a high degree of understanding of the overall situation of customers;strong profitability of the city;The development of personal loan business is rapid;the ability of financial information systematized is strong;the construction of internal management system is relatively perfect.The existing disadvantages include that the organizational structure needs to be optimized and improved;the overall quality of employees needs to be strengthened;the pressure of non-performing loans is greater;and the implementation of basic work,grass-roots work and basic system needs to be further strengthened.Thirdly,the quantitative strategic planning matrix is used to select the alternative development strategies of Tekes county rural credit cooperatives.The results show that the SO portfolio strategy has the highest score,and the implementation approaches of the two stages of "stable development and optimal growth" are formulated.The main tasks of the stable development stage include:increasing the organizational funds,strengthening the strength of funds;actively collecting non-performing loans,improving the quality of assets;implementing the responsibility system for building a clean and honest party style and improving the case prevention and control.The main tasks of optimizing the growth stage include:promoting the construction of network in remote areas,creating new profit growth points;strengthening the comprehensive innovation of service marketing,shaping the competitive advantage of differentiation;continuing to improve the management system and laying a foundation for sustainable growth.Finally,combining with the current situation of Tekes county rural credit cooperatives,the paper formulates the safeguard measures for the implementation of the development strategy from four aspects:organizational security,cultural security,human resources security and technical security,in order to ensure the smooth implementation of the expansion-oriented development strategy and the smooth implementation of the main tasks,and to promote the sustained growth of Tekes county rural credit cooperatives.