Research On The Management Strategy Of Tianan Property Insurance Key Account Based On Customer Value

With the gradual improvement of the insurance market,the degree of market openness is getting higher and higher,and the operating environment of the domestic insurance industry has undergone qualitative changes.The booming development of the insurance industry has also accelerated the formation of a comprehensive competitive landscape in the insurance industry,facing both internal and external pressures and constraints.China's insurance industry has entered a new stage of transformation and development.Under the background of increasing competition in the insurance industry,key customers have gradually become the core resources for insurance companies to compete for.Therefore,clarifying insurance customer value evaluation indicators,constructing insurance customer value identification paths,classifying insurance customer value,and mining the characteristics of core customers and key customer groups are the only way for insurance companies to achieve long-term operations.How to develop a service system with the characteristics of small and medium-sized property insurance companies,conduct accurate market positioning and market segmentation,maintain stable key customer relationships,improve the satisfaction and loyalty of key customer groups,and ultimately improve their core competitiveness,which has become serious challenges for many small and medium-sized property insurance companies.This paper takes Tianan Property Insurance as the research object,and studies the insurance customer value evaluation model and establishes the insurance customer value segmentation method to explore effective key customer value evaluation methods to help enterprises accurately identify customers.Different customer management methods and implementation methods are adopted for different large customer groups,so as to obtain maximum benefits with minimum cost investment and improve the core competitiveness of enterprises in the insurance field.This paper aims to further emphasize the importance of insurance companies to strengthen customer value analysis by establishing the customer value evaluation system,deepen the characteristics of key customers,improve customer service levels and customer satisfaction,and ultimately realize the basis of value preservation and appreciation of key customer assets.Finally,on the basis of realizing the value-added of customer assets,the company will promote the sustainable growth of corporate value.The establishment of this model has positive practical significance for insurance companies to develop precise marketing decisions and improve the management of key customer accounts.