Research On Individual Credit Risk Under The Development Of Internet Finance

The earliest form of Internet finance appeared in the United States in the 1990 s,and China's real Internet finance appeared in the period from 2005.Before this,Internet technology enterprises were only responsible for providing technical support.After 2005,the combination of finance and Internet gradually penetrated into the business field.As Internet finance is the product of the combination and upgrading of Internet technology and traditional finance,it is doomed to have risks of both at the same time.Whether it is P2 P online lending or Internet micro-credit,the features of low threshold and convenient to application are its advantages and also its sources of risks,which is more infectious and harmful than traditional finance.At the same time,with the increasing of online credit products as well as the increasing of credit risks,the improvement and perfection of individual credit risk assessment system becomes more and more important.How to avoid the risks while realizing the advantages of Internet financial products is always an important problem that restricts the development of Internet finance.This article studies the current situation and development direction of the Internet finance industry driven by big data analysis,AI and blockchain technology,analyzes the current and future risk challenges faced by the Internet finance industry,and finds out the risks and countermeasures of Internet finance development by studying relevant theoretical framework and methodology.On the one hand,focus on personal credit risk assessment that attracts more and more attention,use all kinds of personal network behavior data as credit evaluation indicators for sample survey,apply logistic regression to analyze the key indicators affecting personal credit,use the BP neural network technology to explore a set of reasonable personal credit risk assessment methods,better support the Internet enterprises to avoid risks;On the other hand,by referring to relevant foreign experience in risk prevention and control system construction,provide relevant suggestions on the two aspects of legal system and supervision infrastructure construction;Finally,focusing on the development trend of Internet finance in the future,the paper gives countermeasures and suggestions to help the healthy development of the Internet finance industry in view of the information security,legal compliance and information authenticity risks that the Internet finance industry may face in the future.