Research On The Transformation Of Traditional Business Of Small And Medium-sized Commercial Banks Under The Background Of Internet Finance

In recent years,with the continuous development of Internet finance,the traditional business in financial markets is facing a huge crisis.On the one hand,the Internet finance and traditional small and medium-sized commercial banks in many areas of business there is a coincidence,the formation of a strong competition;the other hand,the Internet financial products,business models and other aspects of continuous innovation,greatly weakened the small and medium commercial banks in the settlement,Financing,trade intermediary services and other functions,small and medium commercial banks are experiencing a great impact.But with the large commercial banks,due to less capital,regional restrictions,profit model is too single and other factors,the development of space and compression capacity has also been a lot of restrictions.How to put in the background of Internet finance,to achieve the smooth transition of traditional credit business,small and medium-sized commercial banks is an urgent need to solve the problem.This thesis first analyzes the current situation of Internet finance and its impact on the traditional business model of small and medium commercial banks.Then,based on the analysis of a large number of documents,the SWOT analysis model,the PEST analysis model and the FAHP analysis model are used to provide the direction of the traditional business transformation of small and medium commercial banks.Finally,combining theory with practice,this thesis takes Tianjin Binhai Rural Commercial Bank as an example to customize and transform the transformation plan and put forward specific strategies and plans for the transformation of traditional business of Tianjin Binhai Rural Commercial Bank under the background of internet finance.Small and medium-sized commercial banks must complete the role conversion of "bank-based" and "user-based" first,and secondly strengthen the cooperation between small and medium-sized commercial banks and Internet financial enterprises.Finally,it is necessary to clarify their own orientation and direction and not blindly follow the trend of development in order to achieve The traditional business under the Internet financial background is successfully transformed.