Research On Investment Promotion Strategy Of G-Commodity Trading Center Gems And Jade Platforms

The commodity trading market,as an intermediate market connecting spot and futures,is an integral part of the modern market system.It started late in China,but it has developed rapidly.Especially in recent years,with the increasing popularity of online transactions,its advantages over traditional trade methods can reduce transaction costs,improve transaction efficiency,and advance pricing.G Commodity Trading Center Jewelry Jade Platform was established in 2016 as a medium-and long-term trading market for commodities that purchase and sell jewellery,jade and tea.It is a medium-sized and long-term trading market with relatively poor standardization of transaction settlement,despite years of development.In the transaction mode and investment strategy,a variety of explorations have been carried out,but in general,it is still in the development stage,and there are still many places to explore in the investment promotion.This article is divided into six chapters.The first chapter puts forward the background and significance of the research on the current situation of China's commodity trading market and the typicality of the jewellery and jade platform of the G Commodity Exchange Center,and determines the content,ideas and methods of the research.The second chapter expounds the concept,characteristics,meaning,process and general methods of investment promotion,and studies the theory of supplier management,which is the theoretical basis for this paper.The third chapter focuses on the status quo of the investment and the existing problems of the G-Jade and Jade platform.On the basis of fully introducing its development history,development status and development trend,from product,price,channel,promotion,association,reaction,The current strategy of attracting investment in the analysis platform of relationship,remuneration,etc.;it is considered that there are insufficient supply of investment project elements,single means of investment,blindness of investment,etc.Further analysis of the reasons for lack of scientific long-term planning,misappropriation of investment role,performance The evaluation system is imperfect,the degree of specialization is low,and the analysis of suppliers and market demand is lacking.The fourth chapter studies the investment and investment evaluation and management of G jewelry and jade platform,and puts forward the brand adjustment strategy after evaluation.The fifth chapter puts forward corresponding safeguard measures for the countermeasures adopted in the previous article,including system guarantee,organization guarantee,talent guarantee and fund guarantee.The sixth chapter summarizes the full text and looks forward to the next step.It is hoped that the results of this study will be helpful to the further development of the G Commodity Exchange Center,which will attract more customers to participate in the business and create more profits for the market.At the same time,it will serve the jewelery and jade industry in the country better,reduce the logistics cost of the industry,increase transaction efficiency,and serve the real economy.It can also play an exploratory role in the development of China's commodity middle and long-term trading market,effectively and effectively promote the circulation of commodities in the sector,and serve the real economy.In the process,it will also improve circulation efficiency,reduce circulation costs,and rationally allocate industry resources.Bring benefits to industry-related companies.