Resrch On Changhong Tv Store Experience Marketing Improvement Based On Heart Flow Experornce

Since the publication of Philip Kotler's "Marketing Outline",after people learned the market-oriented theory according to this book,marketing has entered a period of development of modern theory.After that,after the comparison and analysis of traditional marketing and experience marketing by scholars,they agreed that there are various shortcomings and shortcomings in traditional marketing,while experience marketing focuses on stimulating the senses of consumers,with a new era background.The next advantage will gradually replace traditional marketing and become the darling of the market.Since the end of the 20 th century,marketing methods based on experiential marketing have been paid more and more attention.Enterprises have transformed themselves into modern enterprises that meet customer needs and create customer needs.Experience marketing has considerable advantages on the one hand.On the other hand,there are still some shortcomings in the application to the market.This article is devoted to finding ways to improve the marketing experience marketing of Changhong TV,trying to better seize the market and marketing in a reasonable experience.At the same time of the store,the experience of the flow of ideas proposed by Csikszentmihalyi seems to complement each other.It is the theory of the dimension of the most research potential and the theoretical basis of today's marketing.From a psychological perspective,experience is an important driver of consumer perceived value and an important factor influencing consumer buying behavior.The creation of a model of the impact of the flow of experience on the purchase behavior will help to improve the existing experience marketing.Based on the theory of heart flow experience,this paper conducts an empirical analysis of the influencing factors affecting consumers' experience in the store and purchasing products.Part of it is based on the existing theory of heart flow experience to construct the model of influence factor of heart flow experience.The other part puts forward the hypothesis and makes questionnaire through the model of heart flow experience influencing factor.Through the analysis of the statistical data of the questionnaire,Changhong TV is available.The store experience marketing deficiencies,and put forward suggestions for improvement,in order to improve Changhong's experience marketing strategy,and ensure that the experience marketing can be better improved under the guarantee of refinement of market objectives,corporate culture and other safeguards.In addition,Changhong can effectively adapt to changes in consumers and quickly occupy the market in the market environment.