Feasibility Study On Investment Of Air Conditioning Production Line Constuction Project Of H Copmany

Since the introduction of air-conditioning production lines in the 1980 s,China has become the world's largest air-conditioner manufacturing country after 30 years of development.The output of air conditioners in China's rooms reached 176.62 million units in 2017.Domestic consumption reached 88.75 million units and exports reached 52.44 million units,all of which were record highs.After several years of elimination,the domestic air-conditioning market competition pattern is relatively stable,and all enterprises are seeking new breakthroughs.In 2016,“Replacing coal with electricity”project was started in the northern region headed by Beijing.Low-temperature air source heat pumps,household ground source heat pumps,heat pump hot air blowers and other clean energy heating products that replace traditional coal-fired boilers are favored by users.Based on the background of the air-conditioning production line construction project which H Company intends to invest for the above products and the summary of the feasibility study theory and practice,this paper discusses the necessity of the project,the market prospects of the products,the scale of the project construction,the product and process plan,the investment plan of the project and the equipment,capital requirements and the financing plan.The financial results and possible risks caused by project implementation are expounded and demonstrated in detail.The research shows that the product of this project conforms to the development direction of national industry,the product and technology are mature,the financial return rate and investment payback period of the project investment are better than the average level of investment in the same industry,and the investment of this project is feasible.Under the background of winning the battle of defending the blue sky and building a beautiful China,effectively promoting clean heating in the northern region is an important strategic plan in China in recent years,which will bring greater market opportunities to the corresponding enterprises.H company should seize the opportunity,properly control the scale of investment in fixed assets,and start the project as soon as possible when capital is in place.The research results of this project have strong practical guiding significance.On the one hand,it is helpful for H company to make scientific decision and reduce investment risk,on the other hand,it is also helpful for the feasibility study of similar construction projects.