Research On The Development Of Rural E-commerce In Bayannaoer City

In the context of the Internet,informatization has deep integration with various fields such as social economy,politics and culture,and profoundly reshapes all aspects of people's production and life.As one of the most energetic in the information revolution,e-commerce is attracting more and more attention from all walks of life.Among them,blue ocean-rural e-commerce has broad market prospects in China.Rural e-commerce is to build a new socialist countryside and improve poverty alleviation.An effective way to open up more open markets for quality agricultural products in backward mountainous areas.The author firstly combs the domestic and international research status of rural e-commerce,summarizes the current background,current situation and representative model of e-commerce development in China,and understands the rural areas of Bayannaoer by means of data,field visits and questionnaires.In the pastoral area,the development status of e-commerce and the shortcomings and constraints of the pastoral areas have been put forward for improvement.According to the principle of constructing the index system,the author consults the relevant literature and consults local e-commerce experts and senior practitioners to try to construct A set of e-commerce development level evaluation index system suitable for Bayannaoer City is evaluated by fuzzy analytic hierarchy process to find important constraints that restrict the sustainable development of e-commerce in Bayannaoer City.Several conjectures are constructed for the buyer's market and the seller's market in Bayannaoer City,in order to provide meaningful guidance for the development of rural e-commerce in Bayannaoer City.