The Analysis Of Marketing Strategy Of A Securities Company's Branch For Institutional Clients

China's stock market exchange in 1990 from the Shanghai.To today has gone through 26 years of history.Over the years,single variety of securities companies in China,it can not satisfy the financial needs in all types market groups for a long time.In this mode of a single business,income of securities companies become erratic with market changes,depend on Market quotation urgent change existing business model and looking for new Business opportunity.In 2012,Securities Industry commence Innovation Conference.China Securities Regulatory Commission(CSRC)promote the securities company to open the mind,bold innovation and vigorously develop institutional business market.At the same time release the institutional business of stock pledge,Agreed repurchase,Private Equity,Asset-Backed Security and other institutional business model.By the end of 2013,securities company provide service more method for Small and medium-sized enterprises in Small and medium-sized enterprises exchange.In this paper,A securities company of medium-sized securities company operate institutional business in marketing strategy as Research object.Using literature research,Investigation,case study,how to develop Institutional business of marketing strategy fully described.Using the existing situation of the domestic and foreign research combined with the Macro environment,Industry environment,Micro environment and combined institutional business in marketing strategy of Main competitors of A securities company analyses insufficient of existing strategies and point out improvement strategy.At last,getting conclusion and look forward to the future.