Research On Supermarket Layout Method Based On Consumption Data And Interest Drift

In recent years,with the continuous development of the country,the national economy has also continuously improved.As people's lives become more and more colorful,the spiritual and material needs are also changing.Among them,the existence of large-scale supermarkets makes people's daily life more icing on the cake and occupies an important position.Large supermarkets contain a wide variety of goods for consumers to choose from,which has brought some trouble to consumers when bringing convenience to consumers.The complex layout of supermarkets and the unreasonable placement of a large number of goods will make consumers feel at a loss when shopping.Relying solely on a rich variety of goods to cater to consumers has unable to adapt to modern fast-paced life.Supermarkets should formulate reasonable merchandise layouts according to the various needs of consumers and provide consumers with a good shopping experience.This article aims to design an optimal supermarket product layout that will satisfy consumers from the time and thus enhance the shopping experience.The optimal layout is a difficult combinatorial optimization problem.This article mainly solves this problem through designing of three aspects of the modeling of indoor space environment,the preliminary planning of supermarket merchandise layout and supermarket commodity layout optimization.After detailed analyzing the indoor space environment of one supermarket,combined with supermarket goods placing strategy,discretization modeling of the space to generate a plan view of nodes and undirected edges.Based on existing supermarket consumer shopping list,according to the commodity attributes,the types are divided,and these commodities are mapped one by one with the specific commodity category areas,then using the approximate optimal layout which can meet consumer's rapid shopping was generated by using the supermarket commodity layout heuristic algorithm.The optimization of supermarket commodity layout is realized by introducing the association mining technology and interest drift concept on the basis of obtaining the approximate optimal layout.First,according to the consumer's history shopping information,using data mining techniques such as association rules to find consumer shopping preferences,and then use its shopping preferences to further optimize the layout of supermarket goods.At the same time,in order to make the designed layout better meet the consumer's shopping preference,the detection strategy of the consumer's shopping preference whether drift occurs is constructed in this paper.This strategy can realize the regular optimization of the supermarket layout,and bring unexpected surprise to the consumers.Finally,the experimental results show that the proposed method in this paper is effective and reliable,it can successfully realize the reasonable planning of supermarket commodity distribution.