Research On The Social Responsibility Of My Country's Tobacco Industry

The acceleration of economic globalization is promoting closer ties and cooperation among all walks of life,and risks are coming.Facing the increasingly fierce market competition,actively implementing social responsibilities has become an important strategy for all sectors of development.However,according to the current situation of China,different industries and different enterprises have obvious differences in social responsibility,and the public evaluation is mixed.As a special industry,tobacco still shoulders social responsibilities,and the achievements are obvious to all:to guarantee the tax revenue of the state,innovate the development of the industry,solve the problem of social employment,and take the initiative to help the difficult groups.However,there are no hidden problems behind these honors,contradiction is outstanding in tobacco control,standardized operation,environmental protection,social welfare,and the level of social satisfaction is not high.The reasons are mainly from three aspects:first,the legal system supporting social responsibility is not perfect;second,the industry is lack of sense of social responsibility;third,the atmosphere of social supervision has not been formed.Thus,the tobacco industry is widely criticized by the public in the way of accountability.In order to solve this dilemma and promote the tobacco industry to assume the responsibility,we can learn from the advanced experience of foreign tobacco giants which is mature.For example,the Altria group company insists on taking more social responsibilities in its business activity;the British American Tobacco Corporation tries its best to maintain a balance between business goals and public expectations of corporate responsibility;the Japan Tobacco company views the management of environmental protection as driving force for sustainable development of the enterprise;the Imperial Tobacco company attaches importance to cooperate with the government.These strategies provide some inspiration for China’s tobacco industry.Combined with the shortcomings and causes of the current responsibilities,this paper suggests that government,industry and society should jointly push the tobacco industry to fulfill its social responsibilities.First,promoting healthy and stable development of the industry with the aid of government management:to improve the existing legal system,strengthen the cultivation of culture and education,strive to create an atmosphere of accountability,standardize the industry responsibility management;second,promoting social responsibility by the use of the industry construction:to strictly restrict the operation behavior,increase the investment in environmental protection,consciously practice the social public welfare;third,mobilizing social forces to promote the overall deepening of industry responsibility:to establish social responsibility evaluation system,expand communication channels between industry and society,cultivate the public’s right view of social responsibility.The above measures are aimed at further enhancing the ability of our tobacco industry to fulfill its social responsibilities.Through systematic analysis and practical guidance,we hope that the industry will improve relations with all sectors of society,effectively implement social responsibilities,and achieve a harmonious,stable and healthy development in the near future.