Research On The Countermeasures Of Guangxi Sales Company On The Standardized Governance Of Joint Venture Sales Enterprises

"Mixed ownership economy" refers to a joint stock company established by the combination of state capital and non-state-owned capital.To develop the mixed ownership economy actively is an inevitable requirement for deepening the reform of state-owned enterprises and improving the basic economic system.Under the new situation,it is an effective way and an inevitable choice to uphold the dominant position of public ownership and enhance the vitality,control and influence of state-owned economy.With the acceleration of global economic integration and the adjustment of domestic economic structure and continuous rapid development,the diversification of domestic product oil resources has promoted the change of the product oil market pattern towards the direction of diversification.The new round of mixed ownership reform,mainly aimed at large and large state-owned enterprises,is the reform on the level of the parent company and the group company,and any state-owned enterprise in any field can introduce non public capital.The development of the mixed ownership economy through joint venture cooperation is an important measure to deepen the reform of state-owned enterprises.As a large state-owned enterprise,China's petroleum is a major state-owned enterprise.Joint venture cooperation will help China's oil absorb many wisdom,enhance the interaction and understanding of state-owned capital and private capital,guide the social capital to invest in the real economy,and make the development of the real economy.The results are more widely available to the people.Judging from the reform progress of PetroChina and Sinopec,the mixed reform of petroleum and natural gas will focus on the middle and lower reaches,such as transportation and sales.Under the conditions of market economy,the reform trend of ownership of state-owned enterprises is a necessary means for China's oil sales companies to introduce social capital and deepen the reform of market economy,which is also a great opportunity for China's oil to open up the southern sales market.In order to enter the market quickly and develop potential high-quality gas stations,joint venture has become an inevitable choice.By choosing local state-owned and private enterprises with background and strength,PetroChina Guangxi Sales Company has established joint ventures,intensified efforts to cultivate joint ventures,accelerated the development of retail network layout of gas stations,strengthened the competitiveness of retail market,and continuously increased the market share of refined oil products.With the development of joint ventures,problems have gradually become prominent,such as the failure of collective decision-making mechanism of the board of directors of joint ventures,the worse professional management than that of wholly-owned brarich companies,the lack of guidance for joint ventures and the two-way assessment and evaluation of dispatched personnel have not been solved for a long time.,affecting the sustained and healthy development of joint ventures.Taking PetroChina Guangxi Sales Company as an example,this paper analyzes the practice of equity allocation,division of business functions and management process in joint ventures through on-the-spot investigation on the development of joint ventures under PetroChina Guangxi Sales Company,and puts forward definite management of equity exercise,implementation of autonomous and entrusted localization management and rationalization of business management.The research of this paper can provide valuable experience and laws for oil products enterprises and other state-owned enterprises to explore the way of diversified development,find the interests of various forms of capital in joint ventures,and lay a foundation for long-term operation and healthy development of enterprises.