Research On The Middle East Marketing Strategy Of HQ Heavy Truck Company

The economy of China has developed rapidly since this century,the heavy duty truck industry has developed accordingly and owned the huge production capability over demand.Going to the overseas market has become the necessary choice for these heavy duty truck manufacturer since the economy increasing descend.HQ heavy duty truck company,as the earliest manufacturer developed the international market,has achieved the proud grade.However,in some market including Middle East area HQ company face the more competitive situation and the huge challenge,the market share becomes lower and lower.To analyze HQ company’s market performance and inner problem,connect with the market situation,plan a suitable market strategy,will change the current weak market position,and realize the long term development in middle east market.This thesis takes the Middle east market of HQ heavy duty truck Company as the research object,firstly,introduces the current marketing situation of HQ company in middle east market,analyze the PEST environment,which is policy,economic,social,technical environment,to find out the two important market of middle east area,that is Iran and Saudi Arabia.Then analyze the heavy truck industry and the main competitors,catches the problem hiding behind the situation,and give the advantage and weakness of HQ company through the comparison.Next,use the SWOT theory,to analysis HQ Company’s strengths,weaknesses,opportunities and threats.Finally,put forward the relevant improvement strategy based on the 4P theory,provide the competitive strategy in product,price,place and promotion,and makes the safeguard solution of the marketing strategy.So that the core competitiveness of HQ heavy duty truck company in Middle east market could be realized,and the sustainable development will be achieved.At the same time,it will provide a reference model for China heavy duty truck company in international market development.