| The museum collects,protects,studies,disseminates,and displays testimo-nies of humans and the human environment for the purpose of education,re-search,and appreciation.It is a non-profit,permanent institution that is open to the public and serves society and its development.As a special kind of existence in museums,in addition to following the above principles,corporate museums are also established by companies for the preservation and dissemination of their own history.They are exhibition venues for the sense of belonging and honor of enterprises.Enterprise museums use special industry collections,with their unique space and display methods,to protect the professional vision and insights of the industry.This article takes Qingdao Haier World Home Appliance Museum as the re-search object,and comprehensively and objectively examines the "business" sit-uation of the museum’s collection,display,publicity,education,service activities,etc.from the perspective of museum science.(Even industry museums)many issues.This article also tries to clarify the current development status and exist-ing problems of China’s corporate museums through on-site investigation and analysis of many domestic corporate museums,so as to provide a rational judg-ment for the progress of corporate museums.This article is divided into five parts:Introduction,introduction to the rea-sons for the selection of questions,problem awareness and academic path,to clarify the relationship between enterprises and museums and the relationship between enterprises and museums and other types of museums in an academic way,and to lay down a clue for the following discussion,The third and fourth chapters are the focus of this article.The third chapter uses Haier World Home Appliance Museum as a case to analyze its display,education and publicity ac-tivities and services,and pave the way for the critical description of the next chapter.Haier World Home Appliance Museum,as a key comparison of various types of corporate museums and representative museums at home and abroad,conducts horizontal and vertical analysis,and points out its current problems and challenges.Compared with the emergence of the world’s earliest corporate museum,the corporate museum in China is still in its infancy,and the road ahead is still long.Building a first-class corporate museum in the world is not only related to the company,but also to the museum industry and the entire society. |