Research On The Graphic Design Of Creative Block Environment Based On The Urban Cultural Background

Environmental graphic design is based on the integration of multiple disciplines.Because of its important role in the urban and architectural environment,it has aroused widespread concern and gradually become a new research field.Although it is a new subject,environmental graphic design has obtained the opportunity of multiple development on the basis of the intersection of many subjects.In recent years,as China's economy changes from the traditional economic development model to the experiential economy,environmental graphic design has become an important part of urban environmental design in China.As a means of creating urban culture,environmental graphic design is accepted by all walks of life,as well as more and more designers and artists.As we all know,urban art has certain public attributes,it has always been retained in the history of the city,is an important part of urban culture.With the constant adjustment of national industrial structure,urban ecology is more inclined to livelihood economy,old city reconstruction,industrial remnant reconstruction and urban cultural revival,the new term "creative district" has gradually become the product of economy and culture of post-industrial society,and has directly promoted the rise and development of creative district.As the carrier of art,creative blocks not only carry the development of cultural and creative industries,but also the symbol of a city's culture and personality.It not only embodies the cultural connotation and spiritual style of the whole city,but also embodies people's yearning for a new life and the pursuit of a higher quality of life.As one of the most important subjects in the construction of creative blocks,environmental graphics,which has the function of creating environmental visual value as well as aesthetic attributes,has far-reaching research value.Based on the study of the related concepts of environmental graphics and creative blocks,this paper summarizes the characteristics,design models and realization ways of creative blocks' environmental graphics design.At the same time,as a city's brand image,creative blocks often directly or indirectly reflect the city's lifestyle,quality of life and the spirit of social groups,it will have a significant impact on the city's economy and culture,to create a good brand effect for the city and playa positive role in promoting urban culture.The graphic design of creative block is influenced by city culture,and vice versa,it affects the spread and development of city culture,and then affects the renewal and construction of city.For a rapidly developing city,environmental graphic design is of great significance and function,which is the value and significance of this study.