Research On The Role Of New Media Communication In Realizing The Creative Transformation Of TCM Health And Wellness Culture

Objective:In order to promote the health and wellness culture of TCM,more people can be recognized for the health and wellness culture of TCM.The key point is to analyze how the traditional Chinese medicine health and wellness culture can achieve creative transformation under the new situation and the new media environment,and how to carry out scientific and efficient publicity.Method:The literature research method was used to sort out and reorganize the literature and books related to the health and wellness culture of Chinese medicine and new media.Using content analysis method to select representative APP,WeChat public number,Weibo,etc.related to TCM health and health knowledge dissemination,analyze and sort out its dissemination content,information source and communication form,and summarize the new media of TCM health and health culture.The status quo of communication;through the interpretation of government institutions on the creative transformation of TCM health culture and the related policies of new media research,we can better understand how TCM health culture culture can spread new media.Finally,combined with interviews with different levels of people of different ages,TCM health health knowledge needs,etc.,systematically analyzed a set of individualized,widely applicable,TCM health and health culture communication programs in the new media environment to promote public understanding and understanding of TCM health.Health culture.Conclusion:1.TCM health and wellness culture is an important part of China's traditional excellent culture.Realizing its creative transformation is an inevitable requirement for inheriting and carrying forward the traditional excellent culture.2.The new media communication of TCM health and health culture has developed rapidly in modern times,but there are also problems such as lack of obvious interaction,uneven information,rumors and pan-entertainment.3.To realize the creative transformation of TCM health and wellness culture,it is necessary to innovate communication strategies,establish and improve the communication supervision mechanism,ensure the quality of communication,enhance the professional ability and quality of communicators,and enhance the recognition of TCM health and health culture.