Research On The Application Of Digital Media Art In Display Design

Art develops with the human activities,and the driving force behind human activities attributes to rapid technological progress.So art progress is closely related to the development of technology.From the art historical perspective,nearly each wave of art was closely linked with technological change.As Marshall McLuhan once said that the medium is the message;media are means of extending and enlarging our organic sense lives into our environment;it is the medium that shapes and controls the scale and form of human association and action.In fact,art history is the history of media evolution^[1].With the development of network technology and multimedia digital technology,the application of digital media art has widened.Digital media art influences the art design from the perspective of time and space,and it makes the method of expression and art language become more abundant.It applies digital Media art to exhibit design with the aid of the multi-sensory to disseminate information that is the performance of digital media art.Artists are not only conveying their design philosophy,but also eveloping communicative environments that spectator can be taken part in the works and their all sense organ will be mobilized.Therefore,the overall quality of artistic work and communicating effect have been improved by digital media,and then the perfect blend of the digital media art with the exhibit design has come true.