Research On The Image Development Of The Original Animation IP "Box Journey To The West"

With the development of the economy,the animation industry has been paid more and more attention,the potential of the animation market is huge,but from our screen to daily life is full of a large number of animation and cartoon images from America and Japan,there are numerous fans in China.How do we use the cultural elements of China to create an cartoon image with international influence,realize cultural input to cultural output? This is the purpose and significance of this thesis.This thesis will study some well-known cartoon IP images and explore how to integrate the secret of success into own design.At the same time,the author expounds some ideas and innovations in the design process: the second creation of classical traditional images,the influence of cultural fusion on cartoon images,and the more possibility of platform toys.This thesis is divided into three chapters,and will combine the image in "SQUARE MONKEY" from design conception,design expression,image application three aspects to explore of the development of cartoon IP image with Chinese characteristics.