Research On Film Marketing Strategies In The "Internet +" Era

In 2016,China’s domestic film box office reached 45.7 billion yuan.With the gradual improvement and implementation of China’s film industry policy,the development of the film industry was also flourishing.In 2015 Premier Li Keqiang’s government work report introduced the concept of "Internet +",and deeply integrated the Internet with various industries in our country.Promoting ‘Internet + ’ in medical treatment,old age support,education,culture,sports and other fields” was first proposed in the 2018 report on government work.This thesis aims at the influence of" Internet +"s environment on the film market of our country and the marketing strategy of the film in the Internet era,and discusses the marketing trend of the "Internet + Film".This paper will use literature analysis,questionnaire and case analysis methods to illustrate the views of this paper and film." And in the movie "wolf 2" for the actual case analysis and summarize the optimal allocation of resources in the conclusion "Internet +" era of domestic film,use innovative marketing combination strategy,and use big data to subdivide customers to improve customer satisfaction.With excellent contents and marketing strategies for the combination of domestic films in the "Internet +" era to improve film layout and box office to provide reference.