Multimodal Discourse Analysis Of "Beijing Eight Minutes" From The Perspective Of Visual Grammar

With the development of information technology,people who live in the era of multimedia gradually began to use more than one symbol resources to share information or express meanings at the same time,it was found that it is impossible to simply can no longer be a analyze a discourse deeply and comprehensively only from the perspective of language,because such as image,color,actions and other symbols which are thought as paralanguage in traditional way now are not in a secondary position in people’s daily social communication,but with the language symbols in meaning construction.Multi-modal discourse analysis(MDA)emerged at the right moment and gradually became a research hotspot in the field of linguistics in recent years.Research use Halliday’s systemic functional grammar and Mr.Kress & Van Leeuwen visual grammar as the theoretical framework,"See you in Beijing in 2022" as the research corpus,through the terms of representational meaning,interactive meaning and compositional meaning to do the multimodal discourse analysis,deeply interpret how all kinds of modalities are connected and interact with each other to build up whole meaning jointly.Also this is a reading of how “See you in Beijing in 2022” fully and accurately express the concept of 2022 Beijing Winter Olympic Games and Chinese cultural connotation.On the other hand,cultural self-confidence is an important part of socialist theory with Chinese characteristics during,the new era,in the report of the party’s 19 general secretary,Xi Jinping pointed out: "culture is the soul of a country and a nation,culture strong then country strong,there is no great rejuvenation of the Chinese nation without high degree of cultural self-confidence and the prosperity of culture.“See you in Beijing in 2022” contains the rich Chinese characteristic traditional culture image representative,carries on the research to it,can excavate the value of traditional culture,establish cultural consciousness and strengthen cultural self-confidence,promotes the Chinese culture to the modernization and the internationalization.Third,China will host the winter Olympics.Beijing will become the first city in history to host both the summer and winter Olympic Games.The winter Olympics will better spread the Olympic spirit of unity,goodwill and peace among one fifth of the world’s population,encourage 1.3 billion Chinese people to participate in ice and snow sports and other related industries in different ways,and make new contributions to the health of China and the Olympic movement.Studying this will help the people better understand the concept of the winter Olympics as a sports event and inspire their enthusiasm for participating in the ice and snow sports.