The Creator Of Consumption

Commodity worship in contemporary consumer mythology and sacred object worship in mythology in the traditional sense are typical symbolic worship phenomena in human history.There is also a set of operating methods similar to mythological statues in consumption myths.Because the motivation of consumption changes from the use value to the symbolic exchange value,commodity consumption is considered to be the consumption of external symbol image to a certain extent.The manipulator manipulates people's desires and tastes by producing a virtual,endorsement image that represents the superior efficacy of goods and has a universal aesthetic.This paper puts the virtual endorsement image into the perspective of the symbolic production of consumer myth,and pays attention to the operation of virtual endorsement image in the consumption landscape.The application literature research method and the case analysis method cut into the two aspects of meaning construction and visual shaping,and examine the specific means of externalizing the brand personality and commodity characteristics into visual image symbols,and track the continuation of the virtual endorsement image in the changing times.