| Formulaic language of Wechat news refer to the repeated patterns in Wechat news.This patterns includes not only word-marked structures,abstract sentence patterns and sentence patterns,but also multimodal discourse patterns.This paper takes The People's Daily WeChat Official Accounts as an example and makes a comprehensive study of Wechat news formulas from the aspects of their manifestation,characteristics and reasons of formation,expression functions,anomie phenomena and countermeasures.Firstly,from the structural characteristics of Wechat news,formulaic language of Wechat news are divided into two parts:formulaic language of headline and formulaic language of text.Formulaic language of headline mainly include three forms:idioms marked by specific vocabulary,sentence pattern idioms and discourse pattern idioms.Formulaic language of text are mainly divided into three parts:introduction formulas,body formulas and ending formulas.Each part has its own specific formulas.Secondly,on the basis of the analysis of the first chapter,study on the characteristics and causes of formulaic language of Wechat news.In addition to its formulaic characteristics,formulaic language of Wechat news have five outstanding features:flexibility,interestingness,economy,interaction and subjectivity.The reasons for their formation are mainly related to pragmatic environment,language development,stylistic features of news,social psychology and extensive reproduction and dissemination.In addition,this paper also combines The Grounding theory and Appraisal theory to investigate the expressive function of formulaic language of Wechat news.It is found that in terms of cognitive grounding,formulaic language of Wechat news can not only act as grounding element to help the intended referent complete grounding,but also play an active role in constructing cognitive scenarios.In terms of evaluation and expression,formulaic language of Wechat news express their emotions through monogloss or heterogloss,and guide readers to produce emotional resonance;they evaluate through explicit or implicit ways to play the role of public opinion guidance.Finally,from the perspective of language norms and ethical norms,this paper investigates the anomie of formulaic language of Wechat news and puts forward some countermeasures.In terms of language norms,there are some irregularities in the use of words,sentence patterns and multi-modal discourse in formulaic language of Wechat news.In terms of ethical norms,there are some phenomena of language violence caused by word pollution and the phenomena of language norms but content anomie.In view of the above anomie,this paper puts forward some countermeasures,such as choosing appropriate network words,choosing appropriate context and abiding by news ethics and morality,when using formulaic language of Wechat news. |
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