Investigation And Development Research On The Status Quo Of Chinese Opera Portals And APPs

Opera portals and opera apps are a new communication form of opera art in the Internet age,which are of great significance to the communication and development of opera art in the present and future.With the rapid development of Internet technology,the operation mode and service content of opera portals and apps are bound to be adjusted and improved constantly,so as to have the possibility to grow and attract and retain more target audiences.From the investigation and analysis of many cases,we can clearly understand that both opera portals and apps are still in a stage of cultivation and development.However,these opera portals and apps have begun to show different development trends and living conditions,among which some are in good condition and rising steadily,while others are maintaining the status quo,developing slowly,or even stagnating and closing down.The evaluation criteria and occurrence time of these conditions do not form a time loop according to the time when the website is created,but mainly depend on the operator's operation and cultural concept,the response speed of the website,the update frequency of the content,and the operation of the website advertising space,or whether the capital supporting the operation of the website is in place.Therefore,in order to achieve sound development and enhance the competitiveness of the whole industry,opera portals and apps must break the original and single operation strategy or method and innovate the content of communication.Meanwhile,they should deepen cooperation with TV,radio and other mass media to achieve joint development and conform to the development trend of the industry.In addition,we should attach importance to the social functions and properties of portal websites and apps,pay attention to marketing planning and current visual design trends,and make full use of big data and cloud computing functions to provide more personalized content recommendation for the target audience.Only in this way,opera portals and apps can maintain normal operation and gain a place in the fierce competition of Internet platforms.