Research On The Privacy Protection Of Sports Stars In The Network Environment

With the advanced technology development of computer and the rapid development of network economy,personal privacy protection under the network environment problem increasingly prominent,the traditional areas of privacy thus expanded into cyberspace,Internet privacy not only suffering from the threat of infringement of civil subject,sometimes also will face the government as a representative of public power.As an indispensable basic right of modern citizens,Internet privacy right should be protected by national law.Under this realistic background,sports stars,as a member of the special information society citizens,have representative research significance.In order to study sports stars privacy protection under the network communication environment,the author adopted a literature analysis method,based on induction and research,more accurate and profound analysis and understanding of the problem,so that the article structure is more reasonable and the level is more clear.Case analysis method,this article takes sports star privacy infringement case,such as David Beckham privacy case as an example to study the star privacy protection under the network communication environment,analyze the existing problems,and put forward relevant countermeasures and suggestions.The data analysis method collects data on the privacy exposure of sports stars,extracts useful information,and conducts detailed research and summary of the data.This article discusses the privacy exposure of Chinese celebrities and sports stars.First discussed the status of sports star privacy exposure.The subject's physiological characteristics,emotional history,work and property,and social activities were exposed,and the exposed subject's emotional history had the highest exposure rate,followed by the subject's social activities.Secondly,it discusses the way in which the sports stars' privacy is leaked,and the catalysis of the network environment makes the exposure more serious.Finally,discuss the reasons for the exposure of sports star privacy.Including the internal reasons,namely self-exposure and exposure of others,as well as the external reasons for exposure of the privacy of life,as well as the real-life reasons,with the development of modern technology and the popularization of network life,people's daily life is more and more convenient.As a star's particularity,the protection of the right to privacy of sports stars needs to be framed by borders,including the three criteria of body privacy,private space,and private information.The analysis of the predicament of privacy protection of sports stars mainly includes the problems of diversification of exposure subjects,expansion ofexposure objects,concealment of exposure behavior,seriousness of damage consequences,and so on.This article puts forward suggestions for the protection of privacy rights of sports stars: the use of foreign experience to build a legal system for privacy protection of sports stars under the Internet environment,including the implementation of privacy policy in new media organizations,establishment of privacy trust organizations in new media,establishment of independent individuals Data protection agencies,the creation of a unified regulatory control technology platform based on cloud computing services,and the establishment of legal norms for network operators.Secondly,the industry norms for the privacy protection of sports stars under the network environment are formulated,and the industry standards for the coverage of sports star privacy news by the online media are clarified.Third,the industry norms for the privacy protection of sports stars under the network environment are formulated.Finally,strengthen the self-protection of sports stars in the privacy of the Internet environment.