"Kunming Release" Government WeChat Public Service Research

The network micro age has penetrated into the daily life,and has fundamentally changed the way people get information and process information.Government WeChat is a new tool of government service that complies with the trend of new media era.It makes full use of the advantages of WeChat's point to point precise dissemination of information,changes the way of thinking of the masses,and also innovates the government's management mode.Government WeChat has new media's service capabilities and characteristics.At present,it is still in continuous development and progress.How to provide better support for the government's public services is worth thinking deeply by the operation team.The "Kunming released" government WeChat public platform,as the "window" of Kunming municipal government,is responsible for Kunming's government propaganda,news and information,government services and the interaction between the government and the people.The topic of this paper revolves around the public service of WeChat,and takes the theoretical framework of the issue as a breakthrough point to explore the characteristics and contents of public affairs WeChat,and the methods and effects of public service dissemination.Through statistical analysis data,text analysis,comparative analysis and other research methods,we get the advantages of WeChat government public service saving development costs and optimizing business processes.Taking "Kunming issued" government WeChat public service as a typical case,this paper analyzes and discusses the operation status quo from the aspects of platform positioning,content quality,service process construction,providing service mode,communicating with the public,guiding mechanism of public opinion,and supervising mechanism.From the aspects of innovating social governance,promoting democratic consultation,strengthening public opinion governance and improving the efficiency of social supervision,the value of "Kunming issued" public service is summarized.The "Kunming issue" chief WeChat public service characteristics:one is the full implementation of Party government information disclosure,the two is a powerful online service,highlighting the function of public service;the three is the service localization,content to life;four is to promote positive energy;the five is to enhance the reputation of Kunming.Finally,according to the "Kunming issue" chief WeChat to provide public services exist in the process of cooperation between government and enterprises is limited,WeChat lacks features,interaction mechanism lags behind,public opinion guidance problems such as poor,separately from the operations team construction,standardized system,improve the operation and supervision,improve aspects of interaction mechanism are put forward to promote Kunming release government WeChat public service proposal.In order to explore the ways to improve the service capacity of government WeChat,we can provide some reference for the construction of the service oriented government.