Research On The Image Shaping Of Local Government In My Country In The Self-media Era

As the era of We-Media has become the major environment today,it not only triggers many changes in various fields of society,but also brings opportunities and challenges to the shaping of the image of the government.In the age of We-Media,rapid information dissemination,frequent network events,and quick breeding of network rumors all bring serious challenges to the government,particularly for the local government.Because the local government contacts with the public most frequently among the government agencies,the shape of the image of it is more important;therefore,in the age of We-Media,the shaping of the image of local government does affect the public overall evaluation of the government,the effective implementation and execution of government policy,and the improvement of management ability of the government.Due to the characteristics of rapid communication,low threshold interaction and timely feedback,We-Media has put forward new requirements for local government governance and image building.This paper discusses the image building of local governments in the era of We-Media.It first summarizes the relevant content of We-Media and local government image,and then systematically discusses the status of local government image building in China in We-Media era as well as the opportunities and challenges it faces.At the same time,this paper also analyzes the restraining factors of local government image building in We-Media era,and finally puts forward some suggestions to improve the image building of local government in We-Media era.